Deptly

Permanent makeup & event beauty

Lock the wedding date, close the consult, and catch every touch-up window—without being your own front desk mid-procedure.

Deptly helps permanent makeup artists and bridal beauty teams turn inquiries into deposits and locked dates — and carries the contract chasing, the touch-up window outreach, and the wedding-detail gathering in between — while candidacy, color, shape, and the artistry itself stay with you.

Part of Medical Spas, Advanced Aesthetics & Premium Beauty

What does Deptly do for permanent makeup & event beauty?

Deptly is a managed service for permanent makeup studios and bridal beauty businesses. It answers inquiries about dates and services while you're mid-procedure, books consults and collects deposits under your policy, chases bridal contracts, retainers, headcounts, and day-of details on a schedule keyed to the wedding date, and books perfecting sessions inside the included touch-up window — using the booking tools you already have. Candidacy screening, color and shape decisions, and the artistry stay with you.

Sound familiar?

Five moments from the way this work actually runs — not because anyone is careless, but because the loop depends on whoever is busiest.

  • A bride's inquiry lands from The Knot at 11 AM — hair and makeup for a party of seven, next June — while you're two hours into a lip blush appointment with both hands occupied.

  • The microblading client from March texts at week eleven asking to book her 'free touch-up.' The included window closed three weeks ago, and now it's a pricing conversation neither of you wants.

  • A bride said 'yes, send the contract' two weeks ago. It's still unsigned, no retainer is down, and this morning another inquiry asked about the same Saturday.

  • The wedding is in nine days and you still don't have a final headcount or the venue's ready-room details — so you're texting the maid of honor at 9:30 PM between aftercare check-ins.

  • A consult no-shows for the third time this month. There was no deposit on it, the reminder never went out, and the half-hour you'd blocked sits empty between two full procedures.

Why this happens

Most permanent makeup studios and bridal teams are one artist, maybe two — which means the artist is also the front desk, and the work demands both hands and full attention for hours at a stretch. Inquiries arrive while you're gloved up, and in date-driven work they can't wait: a bride is usually writing to more than one artist, and the first real answer tends to win. The client in the chair always deserves your focus, so the inquiry waits — and waiting is exactly what this business can't afford.

The rest of the calendar runs on windows and immovable dates. The perfecting session that finishes a brow or lip result is due inside a window your protocol sets — usually six to eight weeks — and it's often included in the price, so a missed window turns a quality step into an awkward conversation. Annual color refreshes only happen if someone reaches out. And a wedding date carries its own cascade of deadlines: contract, retainer, trial, final headcount, balance, day-of timeline. Every one of those is a date someone should be watching, and in most studios the watching lives in the artist's head and a notebook.

The trust stakes make the routine layer heavier than it looks. Permanent makeup lives on someone's face for years; a wedding morning happens exactly once. So clients research hard and ask a lot before committing — and the artist who answers quickly and completely usually gets the booking. Answering completely takes exactly the time you don't have. Deptly carries that routine layer inside answers you approve, and hands anything about skin, candidacy, or healing to you, flagged, with the thread attached.

What Deptly handles here

Three complete responsibilities — each with a trigger, the actions carried, the escalation point, and what done actually means.

Responsibility 1

Answer the inquiry and carry it to a deposit

Starts when
An inquiry arrives — an Instagram DM about brows, a wedding-platform lead asking about a date, a text asking what lip blush costs — while you're gloved up with a client in the chair.
What Deptly does
  • Replies within minutes in your voice: real availability from your calendar, published pricing, and what a consult or trial includes
  • Checks the date first on bridal inquiries — an open date gets offered, a booked date gets a graceful no and your referral suggestion if you keep one
  • Books the consult or trial and collects the deposit your policy requires, so held time is committed time
  • Sends your pre-consult questionnaire and reminds before the appointment, so consult no-shows get rarer
  • Follows unanswered inquiries and undecided consults on the cadence you approve, until each one resolves
Comes to you when
Questions about candidacy — skin conditions, pregnancy, medications, previous work that needs a coverup assessment — go to you with the thread attached. Discount requests and competing inquiries for the same date come to you as a quick call.

Every inquiry ends as a booked consult, a recorded no with the reason, or a scheduled future touch — and none of them waited for you to peel off your gloves.

Responsibility 2

Chase the contract, the retainer, and the details behind every date

Starts when
A bride says yes after the consult or trial, or a date goes on hold — and a contract, a retainer, and a dozen details now stand between a maybe and a locked wedding morning.
What Deptly does
  • Sends the contract and retainer request the same hour she says yes, then follows until both are done — a held date still unsigned as your hold window closes gets flagged before it lapses
  • Chases final headcount, day-of timeline, venue and ready-room details on a schedule keyed to the wedding date, not to your spare evenings
  • Collects the balance by the due date in your contract, politely and on time
  • Sends the day-of schedule and arrival details to the bride — and to her party, if that's how you work
  • Answers routine questions from the wedding party — timing, location, how long each service takes — from your approved answers
Comes to you when
Contract changes, headcount pricing disputes, date-move requests, and any hold-versus-release call on a contested date come to you. Deptly never releases or double-books a date on its own.

Every booked date has a signed contract, a paid retainer, a final headcount, and a complete timeline before your deadline — and the weekly brief flags any date still missing one.

Responsibility 3

Own the touch-up window and the return cycle

Starts when
A procedure finishes and the healing clock starts — the perfecting session is due inside the window your protocol sets, and after that comes an annual color refresh that is nobody's job to remember.
What Deptly does
  • Sends aftercare instructions from your protocol the day of the procedure
  • Books the perfecting session inside the included window — before she leaves when possible, by outreach when it isn't
  • Reaches out to clients drifting toward the window's close, so the included session doesn't quietly expire into an awkward conversation
  • Runs annual color-refresh outreach on the timing you set, so last year's brows come back to your chair instead of fading somewhere else
  • Requests healed photos and reviews once your protocol says results are settled — portfolio material and social proof, on schedule
Comes to you when
A message or photo that suggests a healing concern routes to you immediately, flagged urgent, with only an approved acknowledgment sent in the meantime. Honoring an included rate past the window is always your call.

The weekly brief shows everyone in their window, everyone booked, and everyone contacted — no included touch-up quietly expired, and no annual refresh depended on the client remembering.

One job, before and with Deptly

The same signal, followed all the way to a verified outcome instead of waiting on whoever is busiest.

Today

  • Saturday, 11:15 AM: a bride's inquiry lands from The Knot — hair and makeup for a party of seven, next June — while you're two hours into a lip blush appointment.
  • You see it at 7 PM, exhausted, and decide to answer it properly tomorrow, with the quote and the trial details it deserves.
  • Sunday evening you send a thoughtful reply. She thanks you — she booked another artist Saturday night. Brides rarely inquire with just one studio.
  • The June date you'd have loved sits unbooked, and a second inquiry that mentioned the same weekend is still buried in your DMs.
  • Meanwhile a microblading client's included touch-up window quietly closed — she'll text in three weeks asking about her 'free touch-up,' and that's now a conversation about money instead of results.

With Deptly

  • Saturday, 11:15 AM: the same inquiry lands. Deptly checks next June against your calendar and replies within minutes — date open, published bridal rates, what a trial includes, and consult times.
  • She books a consult before the weekend is out. The deposit is collected per your policy, and the date goes on hold under your hold rules.
  • When she says yes after the consult, the contract and retainer request go out the same hour — and follow-up continues on your cadence until both are signed and paid.
  • Headcount, day-of timeline, and ready-room details get chased on a schedule keyed to her wedding date. The second inquiry about that weekend got a graceful answer the same day.
  • You finished the lip blush appointment without touching your phone — and the weekly brief shows the date locked, the retainer paid, and two touch-up clients booked inside their window.Closed loop

Start from the outcome you want

The same responsibilities, prioritized differently depending on what you are trying to change first.

Win the dates and close the consults you already earn

In date-driven work, the first real answer usually wins. Deptly replies to the inquiry while you're mid-procedure — real availability, published rates, a consult on the calendar — follows undecided consults until they resolve, and turns finished work into healed photos, reviews, and annual refresh bookings. The bride who inquired with three artists hears from you first; the client whose brows softened last year hears from you at all. Same chair, same hands — more of the demand you already earn becoming deposits.

Start from the outcome: Grow

What Deptly handles, asks about, and never decides

Every responsibility above runs inside this boundary. You set the rules; anything outside them waits for you.

Deptly handles

Routine work done within the rules you approve.

  • Answers routine pricing, availability, and what's-included questions in your voice — including the 10 PM DMs
  • Books consults and trials and collects deposits under your written policy
  • Chases contracts, retainers, headcounts, timelines, and venue details on a schedule keyed to each date
  • Runs touch-up window and annual refresh outreach on the timing your protocol sets
  • Sends prep, aftercare, and day-of instructions exactly as you wrote them
  • Requests healed photos and reviews once your protocol says results are settled

Deptly asks first

Anything judgment-shaped waits for your okay.

  • Exceptions to your deposit, cancellation, or date-hold policy
  • Honoring an included touch-up rate past the window
  • Discounts, package adjustments, or contract changes
  • Releasing a held date or choosing between two inquiries for the same date
  • Any message that reads as a healing concern or a complaint about results — only an approved acknowledgment goes out before you see it

Always human

The decisions that stay yours, always.

  • Candidacy and screening — skin conditions, pregnancy, medications, previous work and coverup feasibility — stay with the artist
  • Color, shape, and technique decisions, in the consult and on the day
  • Assessing healing and healed results, including from photos — routed to you immediately, never judged by the service
  • The trial, the procedure, and the wedding morning itself — Deptly gets everything ready; the artistry is yours
  • Setting your prices, policies, and protocols — Deptly applies them, never invents them

The full rulebook — approvals, escalation, and audit history — lives on trust and control.

Who this covers

Each one gets the same execution engine — these notes call out what actually changes.

Microblading & powder brows

The consult-heaviest book in beauty: clients arrive with screenshots and 'will it look natural' anxiety, and the sale is really the consult. The perfecting session at six to eight weeks is both a quality step and the branch's classic leak — included in the price, forgotten by the client, expensive to honor late. Window-timed outreach and annual color-refresh follow-up are the core workflow here.

Lip blush & permanent eyeliner

Longer procedures with stricter prep — most artists have specific pre-appointment protocols clients must actually follow, so instructions can't just be sent once and hoped for. Deptly sends your prep exactly as you wrote it, confirms it was seen, and reminds on your schedule; any question about medication, skin history, or whether a client should book at all goes to the artist, never answered by the service.

Bridal hair & makeup

The commercial object is a contract, not an appointment — trials, retainers, party headcounts, a balance due date, and a day-of timeline, all keyed to a date that cannot move. Double-booking a date is catastrophic and unwinding one is worse, so Deptly applies your hold rules, chases signatures before holds lapse, and flags contested dates to you — it never releases or books over a date on its own.

Event & occasion glam

Proms, galas, quinceañeras, and photoshoots — shorter lead times than bridal, group bookings that need multi-chair coordination, and hard event dates that punish slow replies. Deposit discipline carries this book: an unsecured group booking the week of prom season is held time you can't resell. Deptly collects per your policy and keeps group details in one thread instead of six.

Systems we commonly work in

  • Phone calls & SMS on your existing business lineConfirmed
  • Email & calendarConfirmed
  • Square AppointmentsPossible
  • GlossGeniusPossible
  • VagaroPossible
  • HoneyBook & bridal contract toolsPossible
  • The Knot & WeddingWire lead inboxesScoped in discovery

Confirmed means standard channels every business already has — phone, text, email, and calendar. Possible means the platform supports what the workflow needs. Anything marked scoped in discovery gets verified during discovery before we commit to it — Deptly works within the tools you already have, as described on how it works.

See the loop close

Every proof item on this site is labeled for exactly what it is.

Workflow Demonstration

A perfecting-session window, caught before it closed

  1. Deptly → Jenna

    Hi Jenna — your brows are at week six of healing, and your included perfecting session is due within the next two weeks. Amara has Thursday 1:00 or Saturday 9:30 open. Want one? Reply and it's yours.

    Tuesday 10:04 AM

  2. Jenna

    Saturday 9:30 please! I had completely lost track of the deadline — thank you.

    10:52 AM

  3. Deptly

    Books Saturday 9:30 in your booking system, marks the session as included per your policy, and sends the pre-appointment instructions from your protocol.

    10:55 AM

  4. Deptly → Amara

    Needs your OK

    Window flag: Sofia is at week nine — past the eight-week included window in your policy. She rescheduled once at our request in July. Honor the included rate, or quote the touch-up rate? Outreach is held for your call.

    11:00 AM

  5. Amara

    Honor it — that reschedule was on us. Book her as included and note it.

    11:20 AM

  6. D

    Owner brief

    Friday 5:00 PM

    inbox

    Four clients were in their perfecting window this week: three booked inside it, one honored past-window at your call, with the reason noted. No included touch-up quietly expired.

More demonstrations live on proof and examples.

Questions owners ask

It answers the routine layer from material you approve: your published pricing, what each appointment includes, and the healing timeline exactly as you describe it to clients. Anything that depends on the person — skin type, medications, pregnancy, previous work that might need a coverup assessment — routes to you with the conversation attached. Deptly never improvises about a procedure that lives on someone's face for years.

That call is always yours: Deptly flags her, with the context — how far past, whether a reschedule was your side's doing — and you decide whether to honor the included rate or quote the touch-up price. The larger point is upstream: with window-timed outreach running, far fewer clients land in that awkward spot in the first place.

That's the exact case this branch is built for. Inquiries get answered in minutes while you're mid-procedure — availability, published pricing, a consult on the calendar — instead of waiting for you to peel off your gloves at seven. Anything sensitive or unusual is held for you with a note about what came in. You stay with the client in the chair; the phone stops costing you bookings.

Yes — that chase is one of the branch's core workflows. The contract and retainer request go out when the bride says yes, follow-up continues until both are done, and headcount, timeline, venue details, and the balance get chased on a schedule keyed to the wedding date. Contract changes, pricing disputes, and date-move requests come to you; Deptly carries the paperwork, not the negotiation.

Your hold rules decide, and Deptly applies them — how long a date can be held unsigned, what a hold requires, who was first. The moment a second inquiry touches a held or contested date, you get flagged with both threads and make the call. Deptly never releases a date, books over one, or plays tiebreaker on its own. In this business a double-booked Saturday isn't a scheduling error; it's a ruined morning, so that decision stays human.

Messages go out as your studio, on your existing numbers and channels, in wording you approved. Deptly doesn't pretend to be you personally, and if someone asks directly, it doesn't lie. What most clients actually notice is that the studio answered the date question in minutes and remembered exactly when their touch-up was due.

Those are the platforms this branch most often runs on, and working inside your existing tools is the model — real openings read, real bookings written, follow-up logged where you already look. What each platform exposes varies, so your specific setup is confirmed during discovery rather than promised up front. Wedding-platform lead inboxes like The Knot and WeddingWire usually start with that discovery conversation too.

It applies the policy you wrote, consistently and politely — and consistency is most of what makes a policy feel fair. Borderline calls are never guessed: a first-time cancellation, a loyal client with a real emergency, a bride asking to move a date all come to you as a quick decision instead of a unilateral one. You stay the judge; you just stop being the messenger.

That swing is the rhythm the work follows. In season, date details, confirmations, contracts, and deposits carry the weight; in the quiet months, annual refresh outreach, consult follow-up, and win-backs do. Scope assumptions are set in discovery and revisited when your reality changes — and the slow season is usually when the follow-up work earns the most.

On your protocol's timing — once results are settled, not while they're mid-heal and alarming to look at. The request goes out in your voice, and a happy reply gets a warm nudge toward the review platform you care about. If a photo or message suggests anything off about healing, it routes straight to you, flagged, and no review request goes out on that thread.

Pricing follows scope — which workflows Deptly carries, how much volume moves through them, and which systems are involved — rather than a per-seat software tier. Solo artists commonly start with a single high-value workflow, like inquiry-to-deposit or the touch-up cycle. The pricing page explains the models and what's included, and a scoped recommendation comes from a short conversation about your book.

No — it carries the work that never gets a quiet hour: the inquiry that arrives mid-procedure, the contract that sits unsigned, the touch-up window nobody's watching, the headcount text you keep meaning to send. If you have a coordinator, they stay with the clients and the day; if you don't, you stop needing to become one at 9 PM.

No pitch, just a straight read

Talk through how this would work in your business

Walk through how the work actually moves in your business and hear exactly what Deptly would carry first — including an honest no if the fit is not there.